It’s important to have valuable content on your eCommerce store. It will help your site to rank higher in the search engines, and it will also work to increase brand loyalty. By providing high quality content, you give your customers a reason to keep coming back to your store and to keep subscribing to your feed. However, not all quality content has to be written. In some cases, it can be offered through a video.
Strangely, many eCommerce store owners are even more wary of video and audio content than they are of written content. While a video takes more time to produce, it can also be more effective for reaching certain target audiences, particularly in the Millennial market. Here are some situations where you may want to include a video on your eCommerce site.
Illustrating a Challenging Technique with One of Your Products
One of the best reasons to include a video on your website is so that you can demonstrate the proper technique for a challenge often encountered with one of your products. It’s easier for your customers to see and understand what you’re saying than it is for them to read it. You can do it for something as simple as “how to set up sites for sale” or “how to sharpen a knife” or “how to get a paint stain out of a stuffed animal.” Look for the different things that your potential customers may need to know more about. If you can show it to them and make the process simpler, you make it more likely that they will continue to use the product. Most of the time when people get frustrated by a product that does not work the way they think it should, they do not tell the manufacturer or the store owner. They just stop using it completely. This doesn’t mean that they won’t tell their friends.
Offering a New Idea
Another great reason to include a video on your eCommerce store is to offer a new idea about how the product could be used. If, for instance, your eCommerce store sells bows and ribbons, you might include a series of videos on projects made from bows and ribbons. These projects can be challenging or simple. The point of the video is to put the ideas in the viewers’ minds. This, in turn, makes them more likely to buy your product if they like that new idea. Make sure that you include clear instructions though. You don’t want people becoming frustrated at the project not turning out the way it did in the video.
Adding a Human Touch
If you want to add a more human touch, then incorporating a video with you or the other heads of the eCommerce store might be a good idea. Avoid the general stereotypical sales. You might decide to set it up with a humorous interview with the staff. Or you might opt for the “about us” section being told in a video with each person telling a humorous version of their past. There are limitless opportunities when it comes to adding that human touch, and for some target audiences, that can go a long way in establishing brand loyalty.